WE THROW
BANANAS AT FLUFF, BUILD ON FUNDAMENTALS

The Banana Group is where we build and back businesses that serve everyday life. Homes, services, media, and the people who run them.

What We Do.

We build and back businesses that make everyday life easier. Some we start ourselves, some we grow alongside the founders who run them, and all of them work better together.

Build.

We start ventures from scratch around problems we see every day, from home services to property storytelling.

Partner.

We back operators with the sales, marketing and systems to grow, and stay in the room once the deal is done.

Connect.

Our ventures feed each other. A home inspection leads to a cleaner, a painter, a story worth telling. That's the ecosystem.

Why?

Everyday businesses don't need hype. They need someone who knows how to sell, market and build properly.

Our team came from digital-era projects, and today we put those skills behind the essentials people actually use. Lean, no overraising, built to last.

Our Portfolio.

To build a successful ecosystem for our clients, partners & investees, we've set up and/or partnered with niche brands to provide specific solutions ensuring that everything under our purview are led by subject matter experts who know what to do, why they do what they do & when to do it.

Brands.

CherylxHeman.

Luxury travel duo, Cheryl & Hemandra, uncovering the finest destinations & experience around the world while creating content for some of the world's biggest brands.

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The Banana Club.

Our community of high performing individuals that come together to fill the gaps left by traditional networking spaces.

Join the Club

Businesses.

The Yellow Door.

The Yellow Door tells the stories behind Singapore's homes and the neighbourhoods around them. Buying, selling and renting, with one team and one standard, whichever door you come through.

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Handled.

Handled is a household services concierge for Singapore homeowners. One point of contact for everything a home needs, from defect inspection and cleaning to renovation, painting and aircon care. We coordinate the work, vet every partner and stand behind the result.

Launching Soon

SG DefectScan.

Only Defects Inspection Company that has been featured in Mediacorp’s Channel News Asia, Channel 5 and The Straits Times. Also the first company to provide support via WhatsApp and offer offsite consultation including after service consultations.

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SG Cleaning Co.

Specialised cleaning for consumers who want more than “just clean”.

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Majulah Painters.

The paint specialist sister to SG Cleaning Co known for it's high quality yet affordable residential & cmmercial paint servicesThe painting specialist from the team behind SG Cleaning Co. High quality residential and commercial painting at honest, affordable prices.

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Rsources.

Peel Capital.

A medium helping traditional and generational businesses find succession through M&A, and business advisory post-succession.

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Kovar Collective.

Kovar Collective pairs content production with paid media to turn social into a revenue channel. Organic finds what works, paid scales it. Built for consumer brands in Singapore.

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Mstige.

A growth advisory specialized in working with small or early stage businesses to provide them the right marketing strategies to take their businesses to the next level.

Merging w/ Kovar Collective Soon!

Key Highlights.

Q4, 2021

...
The launch of The Ads Club in partnership with Gushcloud International to provide strategic support to it's brands & clients through agency solutions.

Q1, 2022

...
The launch of Chapter3 after a merger with Find X to bring their expertise to groom clients, partners & investees within its portfolio.

Q2, 2022

...
Mstige Group launches its angel investment initiative under Mstige Ventures with USD$1.5million dollars in funding to anchor its growth within the web3 ecosystem.

Q1, 2025

...
Mstige Group is now The Banana Group, reaffirming our commitment to no-nonsense business solutions.

Q2, 2025

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After 2 years of testing various business models, The Banana Group is now poised to take on new challenges. Our key focus for 2025 is to empower the growth of businesses that reinvent traditional industries.

Team Lead.

Hemandra

FOUNDER & VenTURE LEAD

One of Singapore's most followed travel content creator on Instagram & has been a serial entrepreneur who's made waves in the consumer product & service space over the last decade. Specialising in digital marketing, go-to-market & SME growth.